When you are looking for a payment processor, it is easy to get attention from several representatives. You might even get multiple visits a week from the same company. However, it is the behavior of your processor after they have closed the sale that shows their commitment to your success. Is your processor earning your business?
Your Processor Should be Proactive
A great payment processor does not assume that everything is fine just because you haven’t called for technical support. Your account is about more than completed transactions and machines that work properly; it involves sales, service, relationships. The best representatives will keep an eye on your business and look for ways to help in the following areas:
- Are there any issues?
You might not have a specific technical problem, but you could have some general questions and concerns. Unless your processor takes time to check in on you, these questions will normally go unanswered.
- Are there any opportunities?
A representative who stays in touch with his or her accounts is also in tune with the market. The right processor will be able to discuss your business and identify opportunities to help your business grow and succeed.
- What feedback can you offer?
Your processor should actively seek feedback. A company that cares about its clients is not afraid to ask what they are doing well and where they can improve. This shows a true interest in providing exceptional service.
Is your processor earning your business? If you haven’t talked to a representative since your equipment was installed, then you might feel like you are missing something. Before entering your next contract, ask for references. Talk to some current clients and ask how involved the processor is with their business. With this information in hand, you will be able to make an informed decision about the value of the package offered.